Our Team
Founder, Chief Executive Officer
Michelle Allman-Esdaille
How do you take your coffee?
I love my coffee, 2 creams, 2 sugars and a caramel shot....yum!!
What are your favourite quotes?
"Beliefs are just thoughts, thought to be true. When you change your thoughts, your beliefs change too!" - Michelle Allman-Esdaille, and "How you do anything is how you do everything!" - Martha Beck
How do you decompress?
I dive into a family size bag of Regular Lays chips (yes, they have to be Lays), curl up on my couch, snuggle in my favourite blankie and binge watch movies.
Michelle Allman-Esdaille is a visionary leader making significant strides in the creative industry. Her brainchild, The Hook & Company, stands as a testament to her innovative approach in revolutionizing artist services within Toronto and beyond. As a seasoned business owner and accomplished artist manager, Michelle’s influence reaches far beyond her professional endeavors.
Renowned for her expertise as an artist strategist and industry consultant, Michelle holds an unwavering commitment to holistic success, incorporating mental health advocacy into her impactful work. Breaking barriers as the sole Black female heading a Canadian sync agency, The HOOK Sync Group, she champions inclusivity and representation.
Driven by a passion for creating spaces that empower underrepresented artists in the BIPOC, LGBTQ+, and female communities, Michelle is a true pioneer in the industry. As an activist within the Black community, Michelle has spent time working with ADVANCE, Canada’s Black Music Business Collective, she spearheaded operations, training and education and talent acquisition, actively bridging gaps and fostering growth in Canada’s Black music scene.
Michelle’s dedication extends to Sustainable Creative Living, a platform she founded, empowering export-ready artists and industry professionals through tailored programs. In partnership with MüCruu, a liaison export company, she leverages her extensive experience to pave the way for sustainable success.
Beyond her professional pursuits, Michelle is a Reiki practitioner and the co-author of the collaborative anthology book, “You Have So Much Potential – Inspiring Generation Healing & Transformation,” where she collaborated with 29 other doctors and practitioners, showcasing her multifaceted commitment to empowering others.